The product that we have chosen to market is plastic jewellery and other accesories. Their designs are colorful and modern and thus are primarily targetted towards the local female population in MMU. Our secondary targets are the small male population who may consider purchasing our products for their female relations or female family members.
The strategy is to set up a booth in frequently visited areas in MMU in order to maximize sales coverage. Proposed areas are Central Plaza, and the Library Foyer. These locations are chosen as the majority of students who travel from faculty to the eateries will pass through the aforementioned locations.
Ultimately, the size of the market is predicted to be roughly 80% of MMU's total scholars.
In contrast to conventional advertising methods, we have concieved plans to use stylized character silhouttes as shapes for the promotional posters. This is expected to catch the eye of passersby more effectively. In a bulletin board filled with a sea of A4-paper-shaped posters, our stylized posters will most definitely stand out.
Considering that our market consists mainly of young university students who frequent shopping malls, our prices must challenge the prices outside as well. Our products are non-perishable therefore there is no reason for consumers to buy it straight away from our booth if they are going to the city on the weekend anyway if the prices are the same and there is a larger variety. Therefore prices must be lower than prices outside in order to encourage potential buyers.
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3 comments:
wonderful ben wonderful
heres my competitions report
Competitions
Women accessory are pretty rare in cyberjaya and there only a few vendors that are close by.
Central plaza MMU
From time to time there is a stall that sells women’s accessories at the central plaza, there are some choices and variety to the design but some of the prices are quite high.
Sinma
Located in Alamanda, Putrajaya this shop supply a wide choice of women accessories at a normal price. Their product ranges from jewelry, accessory to cosmetics that target young trendy costumers. It’s down side is that it is located in Putrajaya which requires you to use a car or bus to get there.
Carrefour
Also located inside Alamanda, Putrajaya. This super market offers a wide range of products from accessories to groceries. Although there aren’t many choices and designs their price is reasonably cheap.
i dunno wat alse to write about @___@
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